alice mccall

how lovely are these outfits from the Alice McCall FW10 collection? i absolutely adore all the detailing that was put into the backs of her pieces. that heart dress makes my heart flutter. it really does. the sleeves on the tops and dresses are also quite terrific. the whole collection is full of bold and beautiful designs and colors, but it's the superb little details (like the various fabrics in that heart dress, which by the way, is amazing. did i mention that? how amazing it is?) that leave your eyes lingering on an outfit and longing for more.


  1. I'm ooh-ing and ahh-ing at the black dress, second to last one!

  2. I love that heart dress... oh my!!

  3. LOVE your blog... you stylish thing, you!

  4. So cute, especially the dress with the heart back. Love it, the entire collection. You have a really cute blog, got it from Dori. :)

    Love, Malou.

  5. The heart cutout and the 2nd to last dress- the black one- are killing me! BEAUTIFUL! xo

  6. OMG! I once tried to cut out a heart at the back of a dress.. When I did it all fell together ofcourse xD Maybe I should continue working on it! So fun to see this now!


  7. Ooh I LOVE these! Totally in agreement with everyone about the heart cutout



archived postcards


My photo
Portland, OR, United States
hi! i'm Lena, but you can call me Lulu. i love Frida Kahlo, feminism, art, reading, kitties, and drinking tea. i love the film Amelie and i think that the tiny traveling gnome has stolen my heart. i want to own a bookshop and live above it one day. i get quite passionate about things. i tend to think too much. i'm kind of a hermit.

follow me

Follow postcards from dreamland

copy and paste me


i credit

thank you to Janine for letting me use her wonderful postcard photo as my blog header ♥

i pledge